Tuesday, November 26, 2019

Critical Thinking Reflection Paper Essay Essays

Critical Thinking Reflection Paper Essay Essays Critical Thinking Reflection Paper Essay Paper Critical Thinking Reflection Paper Essay Paper Essay Topic: Critical Thinking The inquiry that I selected is â€Å"Will having a college grade better your calling chances? † The obvious reply to this inquiry is yes. However. I want to be certain of my reply by endorsing it up with critical thought accomplishments to find that I have come up with the right reply. One measure to critical thought is doing certain that one’s reply can be good supported by factual information. A false belief is an statement that is based on a weak statement with small to no supportive factual information. To do certain that my reply to the above inquiry is a valid statement. I would necessitate to carry on research and list all of the information that I find. I may look into statistical information such as the employment rate of those with college grades as compared to those without a college grade in a peculiar calling field. Another facet of critical thought is look intoing one’s replies and finding that they are good supported and good researched thoughts. It is of import to inquiries one ain thoughts and looking at them from a disbelieving point of position to happen any failings in the statement. This procedure can be applied to any country of life where a determination must be made. To guarantee that I continue to utilize critical thought accomplishments throughout my life I can pattern utilizing critical thought for simple state of affairss. hence doing critical believing a wont instead than a forced idea.

Saturday, November 23, 2019

Famous Examples of Early Interracial Marriage

Famous Examples of Early Interracial Marriage The U.S. Supreme Court did not lift the nationwide ban on interracial marriage until June 12, 1967. But years before the high court’s pivotal decision, dozens of celebrities in and out of Hollywood partnered with couples of different racial backgrounds. This list includes 12  actors, athletes, authors, singers and socialites collectively who crossed the color line for love long before interracial marriage became widely accepted. Jack Johnson’s White Wives During a time in which black men could be lynched for even looking at a white woman the â€Å"wrong way,† boxer Jack Jackson started romantic relationships with several white women. After romancing a series of prostitutes who were black and white alike, Johnson married New York socialite Etta Terry Duryea  in Pittsburgh in January 1911. The couple tried to keep their marriage a secret, but a year after the interracial couple tied the knot word of their union spread back to Brooklyn. The abusive nature of her relationship with Johnson, the death of her father, disapproval of her interracial marriage and a history of depression all likely contributed to Duryea’s decision to kill herself in September 1912. Just weeks after Duryea’s suicide, Johnson started a romance with 18-year-old white prostitute Lucille Cameron. Due to outrage over his relationship, Johnson was arrested for breaking the Mann Act, which made it illegal to travel across state lines â€Å"for the purpose of prostitution or debauchery, or for any other immoral purpose,† according to PBS. When broadly applied, the Mann Act could be used to outlaw all premarital and extramarital sexual relationships that involved interstate travel, PBS reported. On Dec. 4, 1912, Johnson married Cameron. The following year he was convicted of violating the Mann Act for his relationship with Cameron. The couple lived abroad for several years, with the boxer spending nine days in jail related to his Mann Act conviction. Cameron filed for divorce from Johnson four years later because the known womanizer had been unfaithful to her. In August 1925, Johnson married Irene Pineau, who was also white. Johnson and Pineau lived much of their marriage in Europe. They remained a couple until the boxer’s death in a car accident in 1946. In 1964, another man known for his fighting skills would marry interracially. That year Bruce Lee married Linda Emery, a white woman. The biopic â€Å"Dragon: The Bruce Lee Story† touches on some of the difficulties the interracial couple faced, including the disapproval of her parents. Kip Rhinelander Marries Mixed-Race Maid The New York social world was scandalized in Fall 1924 when Leonard Kip Rhinelander, heir to $100 million family fortune, married Alice Jones, a domestic and daughter of a black man and a white woman. Rhinelander, 21 at the time of his marriage, had suffered from anxiety and met Jones during a hospital stay. â€Å"Initially he was just dallying with a servant, as was an aristocrat’s long-established privilege, but then affection had bloomed, and then everlasting true love,† the New York Daily News reported in a recap of the scandal in 1999. â€Å"The father had sent the boy out west for two years to get over his fool-headed infatuation. But ardor did not subside. Now Kip had returned east, and he and Alice had eloped.† At first, Rhinelander did not seem to care what society thought of his marriage. After six weeks of matrimony, however, Rhinelander did not come home to the small apartment he shared with Jones and filed to have his marriage to her annulled. Rhinelander’s lawyers accused Jones of concealing her Caribbean heritage and passing for white to lure him into a romantic relationship. The jurors ultimately sided with Jones but not before she was subjected to the humiliating task of disrobing before them to prove that Rhinelander must have known that she was a woman of color all along. In 1929, Rhinelander and Jones finalized their divorce, with the latter receiving a small monthly pension for her trouble. Rhinelander died of pneumonia seven years later at the age of 33. Jones lived until 1989. Neither remarried. Richard Wright’s Interracial Marriages Richard Wright, the author of literary classics Black Boy and Native son, married twice- both to white women of Russian Jewish ancestry. On Aug. 12, 1939, Wright married Dhimah Meidman, a ballet dancer. At first, he kept the marriage under wraps, reluctant to let the public know about his nuptials to a white woman. The marriage disintegrated after just a year in part because Wright felt that his wife expected to him provide a lavish lifestyle her. Moreover, his relationship with Meidman overlapped with his relationship with Ellen Poplar (also known as Polpowitz), an organizer for the Communist Party. Wright had been involved with Poplar prior to proposing to Meidman. When Wright separated from Meidman, he and Poplar resumed their romance, living together before they wed on March 12, 1941, in Coytesville, N.J. None of his family members were present nor was his close friend Richard Ellison, the author of Invisible Man fame who’d served as best man at Wright’s first weddi ng. According to the book Richard Wright: The Life and Times, Wright feared that his marriage to yet another white woman would make headlines. That book also revealed that Poplar’s family largely disowned her for deciding to marry a black man. Her father never met Wright and her sister cut off contact with Poplar because of the interracial union, according to the biography. Poplar’s brother did support the relationship, however. Wright and his bride would spend most of their lives in France. They had two children, Julia and Rachel. Wright was far from the only African writer to marry interracially before blacks fully realized their civil rights in the U.S. African American. Maya Angelou married Enistasious Tosh Angelos in 1951, Lorraine Hansberry married Robert Nemiroff in 1953, and in March 1967, just months before the U.S. Supreme Court lifted the ban on interracial marriage, Alice Walker married Melvyn Lowenthal. Lena Horne Keeps Marriage Secret Actress and singer Lena Horne married Lennie Hayton, a white man, and her manager, in 1947, but kept the marriage a secret for three years. When the public found out about their interracial marriage three years later, the couple not only received criticism but threats and obscene mail as well, according to the New York Times. â€Å"Mr. Hayton built a wall around their California house and bought a shotgun,† the Times reported Horne said that she and her husband had some rocky times because of racism. She told the Times she sometimes viewed her husband as â€Å"foreign white creature.† Other times she took out the rage she had against white racists on her husband. She also admitted to marrying Hayton for opportunistic reasons. â€Å"At first, I became involved because I thought Lennie would be useful to my career,† she said. â€Å"He could get me into places no black manager could. It was wrong of me, but as a black woman, I knew what I had against me. He was a nice man who wasnt thinking all these things, and because he was a nice man and because he was in my corner, I began to love him.† Several actors and singers married across the color line during this period, including Diahann Carroll, who married Monte Kay in 1956; Sammy Davis Jr., who married May Britt in 1960, Eartha Kitt, who married John William McDonald in 1960; Tyne Daly, a white actress who married Georg Stanford Brown, an Afro-Cuban, in 1966.

Thursday, November 21, 2019

SWOT Analysis in Nestle Case Study Example | Topics and Well Written Essays - 1000 words

SWOT Analysis in Nestle - Case Study Example In a recent research carried out by the company, almost 60% of the world population must have consumed or benefited from one of the company's brand3. Most of its brands are billion sellers, and some of the brands are popular than the company itself. Some brands are only available in certain parts of the world. The company is one good corporation promoting diversity, the shareholders, and the employees come from different part of the world. The company has millions of undistributed profit, a portfolio balance sheet in billions of dollars4. Through Creating Shared Value, Nestl links its operations to long-term value both for its business and for society as a whole, and defines its success in terms of internal financial returns and external social and economic results. Ultimately, creating shared value acknowledges both the work that corporations need to do to reduce negative impacts on society as well as, and more fundamentally, how they can be part of progress on global challenges5. The SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning, competitive and analytic weapon used to evaluate the S trengths, W eaknesses, O pportunities, and T hreats involved in a project or business venture6. Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm7. As the struggle for product development and market shar... 1.2 Applying the SWOT Metrix The SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning, competitive and analytic weapon used to evaluate the S trengths, W eaknesses, O pportunities, and T hreats involved in a project or business venture6. Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm7. As the struggle for product development and market shares continue, firms often perform market analysis of their competitor's strength, opportunities, and weaknesses and threats in order to know how to formulate and implement subsequent strategies8. However, in the theory of perfect competition and major strategic theories it is assume firms know their industry and competitors fairly well. Anderton, (2006) postulated that firms engage in competitive analysis to gain a better understanding of their competitors' resources, capabilities, and strategies. Smith et al. (1992) went further to detail how firms in the airline industry initiate strategies and respond to competitors' strategies. Thomas et al., (1993) went further to illustrate the importance of competitor's analysis.The perception of similarities and differences among competing firms can drastically affect the types of competitive behaviors in which a firm engages9. By doing competitive analysis firms are better placed to do ma rket segmentation, develop their core products and competences and be more opportunistic in their environment. Figure 1., below provide an in-depth analysis of Nestle strengths, weaknesses, opportunities and threats. Weaknesses Opportunities Major competitors have strong holding some countries and market segment. Some products have not been quite

Tuesday, November 19, 2019

Cultural Differences and People Management ,self reflection Essay

Cultural Differences and People Management ,self reflection - Essay Example During the training session I was able to learn that culture is not just a characteristic of individual but it is a characteristic of individuals that share the same ideas in the group. As culture is learned, I was able to figure out that during time with my friends, colleagues, family and other groups that individual becomes a member of; the individual learns the culture from them in order to have share common ideas and values. I have also learnt that culture plays a dominant role in affecting the motivation level of an individual along with personality and attitude of individual. Since culture helps an individual to change his/her behaviour regarding things, it is considered as an important factor for success in daily life. After understanding the concept of culture, I was able to understand the importance of culture in daily life. The first and the foremost important thing about culture is that it creates bond between people and group. This bond helps in bringing the people together. It is not just a bond but it provides the individual with the identity and helps in building a personality which helps the individual to distinguish himself from others in the community. I have also been able to understand that how culture shapes the standards and behaviour of an individual. For an individual, culture acts as a system of social control. As the life of an individual revolves around the culture learnt from older generation in the form of language, art and religion it helps the individual to make crucial decisions in one’s life. Cultural difference occurs when there is a difference in culture, race or any other factor that might lead to different perception regarding others in the workplace (Gellner, 1983). I have learnt that individual belong from different cultures which help the individual to create his/her unique identity in the group, it is quite important to accept and appreciate others culture. By doing so, an individual can create a bond between

Sunday, November 17, 2019

Early Reading Program Essay Example for Free

Early Reading Program Essay The article Experts Eschew Narrow Reading of Early-Literacy Study by Kathleen Kennedy Manzo discusses an important topic, focused on promoting programs for pre-schoolers that will enhance their reading skills by the time they reach their elementary years. â€Å"A long-promised review of early-reading research concludes that teaching the alphabet and letter sounds in preschool strengthens children’s chances of success in learning to read later on† (Manzo, 2009). This is an interesting article because it clearly demonstrates how these children will benefit the early literacy programs since these will help them read better and faster. The programs will help secure these children a good future because these will ensure them of a good education that can train them as early as their pre-school years. However, these early literacy programs present problems for children, as well as to educators. For the children, these programs might put too much pressure on them. Their freedom to learn things at their own pace will be taken away. At such an early age, children will be exposed to structured learning and might become used to this type of education, which is not a good thing since not all academic institutions offer the same type. For the educators, the challenge will be to design the programs in such a way that the children will not lose interest, at the same time will be beneficial to them. Education is a significant part of securing a good future. It will improve ones chances of obtaining jobs that can support him or her financially. It can also help a person realize what he or she wants to do in life and maximize his or her potentials to the fullest. Early literacy programs should be carefully planned such that minimal problems will be met along the way. This is important in order to not jeopardize the childrens academic lives and ultimately, their future. Reference Manzo, K. K. (2009, January 21). Experts Eschew Narrow Reading of Early-Literacy Study. Retrieved June 5, 2009, from http://www. edweek. org/ew/articles/2009/01/08/18read. h28. html

Thursday, November 14, 2019

Emotional Responsiveness Paper -- self-regulation, emotional awareness

â€Å"You’re mean†, I said to my mother with tears rolling down my face, head down and arms folded, while sitting on my bed. My mother walked over to me and sat on my bed. She placed her hand on my leg and said, â€Å"Do you really think I’m mean if so can you express why?† I responded with my head still down, â€Å"No.† My mother raised my head and said, â€Å"Regina, I just want you to understand that if I say no to something it is not because I am trying to hurt you, it is because I am trying to keep you safe. Just know that I have your best interest at heart.† I hugged my mother and told her that I was sorry and that I loved her. Growing up my parents reacted in many different ways to my emotions. They responded to my emotions verbally and nonverbally. When I was a toddler I spent most of my time with my mother therefore she was the person who responded to my emotions the most. She would often respond verbally. She often times talked me through my emotions so she could find out what was really wrong, and also allowed me to express myself calmly and appropriately. If I was to have an outburst or tantrum she would often ask me questions, like, â€Å"Regina are you angry? Which gave me the opportunity to identify my feelings and or actions with words and she would never deny my feelings during these outbursts or tantrums but would just allow me to work it out or rather let it all out, which is what she would say. As I got older, teenage years to be exact, I and my parents had a couple of rough times; however, I am sure it is normal for teenagers to give their parents a decent hard time. When situations would arise when I would argue and fight with my siblings, my parents would always express to us that it was okay to disagree and voi ce how we feel ... ...cannot change, and taking control of my environment. Using these strategies in handling my stress in a more positive healthy way would make me more comfortable and aid in my ongoing process of being emotionally safe. Becoming more emotionally aware and self-regulated would impact me greatly with working with children. If I am more emotionally aware I would be able to focus more on the child’s needs and what they need to accomplish. To connect with others, we must first be in touch with ourselves. Being emotionally aware, I would be able to teach the children how to communicate their feelings with words in an acceptable manner. My skills on self-regulation and emotional awareness would also impact my interaction with children because I would know to understand and accept the child’s point of view as well as my own but also hold myself and the child to my teachings.

Tuesday, November 12, 2019

Aesthetics And Beauty In Society Essay

Introduction Contemporary society has one of its implicit norms concepts on aesthetics and beauty. When beauty is spoken of, some of us have the immediate conceptions of physical fitness, dieting, and satisfaction with our appearances. Media has been successful at ingraining the ideals in each one of these criteria. We are thus acculturated to thinking that beautiful is tall, thin, and is a health buff in terms of diet. Are perceptions or evaluations of each of these variables gendered? To find out the answer to this question, an empirical study was conducted among Philadelphia residents to determine if they had significant differences in their evaluations of the following variables: 1) satisfaction with their present weight; 2) perceptions on their consumption of a healthy diet; and 3) perceptions of their level of physical fitness. The selection of respondents has been done through convenience sampling, where the questionnaires were deployed to immediate family, acquaintances, and colleagues at work. The portion of the questionnaire which shall be discussed in the current paper is the one which focused on the three variables outlined above. Thus, the independent variable is gender while the dependent variables are 1) satisfaction with their present weight; 2) perceptions on their consumption of a healthy diet; and 3) perceptions of their level of physical fitness. Hypotheses The following are the null and alternative hypotheses for testing significant differences between males and females for each of these variables: Satisfaction with Present Weight Null Hypothesis: There is no significant difference between males and females on their evaluations of satisfaction with their present weight. H0:mmales’ physical fitness = mfemales’ physical fitness Alternative Hypothesis: There is a significant difference between males and females on their evaluations of satisfaction with their present weight. Ha: mmales’ physical fitness  ¹ mfemales’ physical fitness Consumption of a Healthy Diet Null Hypothesis: There is no significant difference between males and females on their evaluations of their consumption of a healthy diet. Ho: mmales’ sat with weight = mfemales’ sat with weight Alternative Hypothesis: There is a significant difference between males and females on their evaluations of their consumption of a healthy diet. Ho: mmales’ sat with weight  ¹ mfemales’ sat with weight Level of Physical Fitness Null Hypothesis: There is no significant difference between males and females on their evaluations of their level of physical fitness. H0:mmales’ cons of healthy diet   = mfemales’ cons of healthy diet Alternative Hypothesis: There is a significant difference between males and females on their evaluations of their level of physical fitness. H0:mmales’ cons of healthy diet   Ã‚ ¹ mfemales’ cons of healthy diet Table 1 below is a synthesis of these hypotheses: Table 1. Summary of alternative and null hypotheses. Dependent Variable Independent Variable Null Hypothesis(H0)    Alternative Hypothesis (Ha)    Level of Physical Fitness Gender H0:mmales’ physical fitness = mfemales’ physical fitness Ha: mmales’ physical fitness  ¹ mfemales’ physical fitness Satisfaction with Present Weight Gender Ho: mmales’ sat with weight = mfemales’ sat with weight Ho: mmales’ sat with weight  ¹ mfemales’ sat with weight Level of Consumption of a Healthy Diet Gender H0:mmales’ cons of healthy diet   = mfemales’ cons of healthy diet    H0:mmales’ cons of healthy diet   Ã‚ ¹ mfemales’ cons of healthy diet    Methodology Convenience sampling has been used in the selection of the respondents for the survey. The lone criterion that has been utilized in their inclusion is the fact that they are Philadelphia residents. The respondents consisted of our immediate families, friends, colleagues and other acquaintances. The total number of respondents who participated in the study was 341. Of this number, 36% are males, while the remainder is females. The gender breakdown of the sample is depicted in Figure 1 below: Figure 1. Gender breakdown of respondents. Because non-probability sampling was used in the selection of respondents, this may have introduced sources of error into the outcomes of the study. First, the sample may not be representative of males and females in Philadelphia overall. The results may only be generalized and valid for the profile of the respondents who participated in the study. To determine the independent variable, there was a question that asked for the respondent’s gender. On the other hand, the three dependent variables have been measured through a 10-point Likert scale, with 1 indicating strong disagreement, to 10 suggesting strong agreement. Method of Data Analysis To yield the statistical computations and analysis, Microsoft Excel has been used. The statistical tool that was appropriate for the current study is the t-test for two independent samples. When using the tool itself, it appears as â€Å"t-test assuming equal variances† in the data analysis feature of MS Excel. The software automatically provides the t-computed and the t-critical from which one may determine if the outcomes are significant or not. All tests have been conducted using the .05 level of significance or the alpha level. This represents the probability of saying that the null hypothesis is true even upon rejection, or simply the likelihood of making a wrong conclusion. In cases where the probability value computed is less than the significance level, the results of the comparison are said to be significant and the null hypothesis is rejected. Another way of determining significance is to examine the t-computed and the t-critical, when the latter is less than the t-computed, then the outcomes of the comparison are also interpreted as significance. In effect, the null hypothesis is rejected. Results Level of Satisfaction with Present Weight Because of various factors including the media and culture itself, there seems to be more pressure among females to maintain only a certain body weight, which is deemed ‘socially acceptable’. If they do not, they seem to run the risk of being discriminated or to be undesirable in the eyes of males. It is thus expected that females will have a significantly lower mean compared to their male counterparts. Table 2 below shows the descriptive statistics of males with regards to their satisfaction of their present body weight. Table 2. Descriptive Statistics for Males’ Satisfaction with Present Weight.       Mean 6.72 Standard Error 0.26 Median 7.50 Mode 10.00 Standard Deviation 2.92 Sample Variance 8.55 Kurtosis -0.85 Skewness -0.59 Range 9.00 Minimum 1.00 Maximum 10.00 Sum 833.00 Count 124.00 Confidence Level(95.0%) 0.52 Figure 2. The figures above suggest that males have a mean of 6.72, measuring their average satisfaction on their present weight. The median is higher at 7.50. The most frequently occurring score is 10. There are 124 male respondents who garnered valid responses for this item. Table 3. Descriptive Statistics for Females’ Satisfaction with Present Height.       Mean 5.23 Standard Error 0.21 Median 5.00 Mode 1.00 Standard Deviation 3.06 Sample Variance 9.36 Kurtosis -1.31 Skewness 0.09 Range 9.00 Minimum 1.00 Maximum 10.00 Sum 1134.00 Count 217.00 Confidence Level(95.0%) 0.41 Figure 3. Table 3 above depicts the descriptive statistics for female respondents on the same item of satisfaction with their current weight. The mean is 5.23 which is lower than those of males. The median is lower than the mean at 5.00. Finally, the most frequently occurring score is 1.00. There are a total of 217 females who responded to the item. Table 3. T-test for satisfaction with present weight.    Male Female Mean 6.7177419 5.225806 Variance 8.5456989 9.360812 Observations 124 217 Pooled Variance 9.0650633    Hypothesized Mean Difference 0    df 339    t Stat 4.4017781    P(T

Sunday, November 10, 2019

Advertising to Lgbt Community

Advertising to LGBT community: Producing ads that cater to gay audience is complex, and neither the pro- nor the anti-gay market view appears to be adequately addressing the issues. The problem seems to be that both demand that advertisements show life not â€Å"it should be† rather than how â€Å"it is†. We have observed in various case studies that we have followed in our course of ‘Integrated Marketing Communication’ that advertisers mostly tend to show lives a shade brighter than it really is, especially in those campaigns where we are trying to sell products by making the consumer feel good about themselves.This approach however leads to the LGBT invisibility and homophobic representations. Even when the LGBT people are identified as target segment or forming some part of the target segment, stereotype creeps into the picture. In the next segment, we talk about stereotype in marketplace. The Stereotype in marketplace Stereotype haunts LGBT people not o nly in streets but also in media and in marketplace. In marketplace, stereotyping may not be because of a bias or a preconceived notion about the community. It can be because of incomplete information – a bane for any marketer.For instance, we have already discussed that collecting gay and lesbian demographic data is way too difficult. Although law is more favorable and dare we say accepting to the community, cultural issues still hinder people to come all out about their ‘unconventional’ sexual and gender orientations. Now this difficulty in gathering data has consequences, such as that people of modest income and poorer people are ignored as part of the gay market. They are hence absent from gay images in marketing, as they usually are in mainstream ads.Economic stereotype An ideal gay consumer would usually be stereotyped as affluent, educated, and childless. This apparently contrasts with better representative observations of gay, lesbian, and bisexual consum ers. As the famous economics professor Lee Badgett in his paper â€Å"Income Inflation: The Myth of Affluence among Gay, Lesbian, and Bisexual Americans,† notes: â€Å"Gay, lesbian, and bisexual people do not earn more than heterosexual people; gay, lesbian, and bisexual people do not live in more affluent households than heterosexual eople; two studies show that gay men earn less than similarly qualified heterosexual men. Gay, lesbian, and bisexual people are found throughout the spectrum of income distribution: some are poor, a few are rich, and most are somewhere in the middle, along with most heterosexual people. † As it is widely observable fact that on an average, women get paid lesser than men in similar jobs in most part of the world, a female homosexual household would obviously be poorer than their male counterpart or a heterosexual household.Also, female homosexual couple is more likely to have children than a male homosexual household and so on. Behavioral stereotype: In media gay men are often portrayed as sissies, gaudy flamers, intimidating, always on the prowl and/or pedophilic sexual predators. Similarly lesbians are depicted mostly as misandrist feminists and (worst of all) as an object of heterosexual men’s feminine fantasies. Challenge to advertisers Big task of advertisers here, would be to distance themselves from these preconceived imagery and to produce a gay image of relevance yet recognizable.

Thursday, November 7, 2019

The Demise of De Luxe

The Demise of De Luxe The Demise of De Luxe The Demise of De Luxe By Maeve Maddox In a conversation about hotels the other evening, I heard a woman say â€Å"the lobby was luxe.† I’d never heard luxe without the de. At least not in English. In the French expression the de is a preposition and the luxe is a noun, literally â€Å"of luxury.† In English wed say luxurious. Following French usage, the OED entry gives de luxe as two words and classifies it as an adjective phrase. Merriam-Webster spells deluxe as one word and defines it as â€Å"notably luxurious or elegant; sumptuous or elaborate.† Booksellers have long offered deluxe editions of popular books and the label has spread to other products: The terms special edition, limited edition and variants such as deluxe edition, collectors edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including cars, fine wine and other products. Wikipedia Apparently just plain luxe enjoys wide popularity. Numerous hotels call themselves Luxe Hotel. Luxe and deluxe bump up against each other in newspaper coverage, for example this story in the San Francisco Business Times uses â€Å"luxe† in the headline and â€Å"deluxe† in the story S.F. tower to become luxe hotel (headline) Partners will likely shell out an additional $500 a square foot to convert it from an empty ATT office to the deluxe downtown destination. I came across a hotel site (Maddens on Gull Lake) that offers luxury accommodations, premium accommodations and deluxe accommodations. The word luxe derives from Latin luxus, â€Å"excess† or â€Å"abundance.† I plan to keep putting a de with my luxe. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and Numerals"Latter," not "Ladder"The Difference Between "Un-" and "Dis-"

Tuesday, November 5, 2019

ESL Newscast Lesson Plan

ESL Newscast Lesson Plan Media is an ever-present reality and one that students are intimately familiar with. As such, diving into the media landscape offers multiple avenues for interesting lessons that will hold students attention. You can start by studying media-related words so that students are familiar with the basics. From there, lesson plans can revolve around anything from watching news videos on YouTube to publishing a class newspaper. One activity that helps students cover a variety of media related themes is to have students create and act out a newscast. The larger the class, the more roles students can take on. Perhaps your class might even put up the final version online. ESL Newscast Lesson Plan Breakdown Aim: Develop a working knowledge of vocabulary related to mediaActivity: Creating a newscastLevel: Intermediate to advanced Lesson Activities Study media-related vocabulary covering the basics of printed and broadcast video.Discuss different roles on news broadcasts including anchorpersons, meteorologists, and sports reporters.  Compare and contrast printed and broadcast media and how they are currently used in our daily lives.Watch a video on YouTube or on TV of a typical newscast together as a class. Its not necessary to watch an entire broadcast. However, students should have a chance to become familiar with a range of reports.Watch the newscast a second time and ask students to take note of typical phrases used to introduce various reports and reporters, as well as make transitions.Review transition phrases in small groups with students matching language functions to appropriate phrases.Ask students to write out two alternate phrases for each language function.  As a class, review possible phrases. Write phrases on the whiteboard, or take note in a document to print out for students.Ask groups to read a transcript of a typical broadcast. Ive included an easy version below, but advanced classes should be able to handle actual broadcast transcripts. Next, students  script out a short newscast in groups of four to six. One student should take on the role of anchorperson, one as the weatherperson, another as a sports reporter. For larger groups, add various reporters as required. For example, one group might have a gossip reporter from Hollywood, another group might have a reporter on assignment in China, etc.  Ask students to work together to write a short newscast with each student responsible for his or her own role / report.Review students scripts as needed and help out with transitional language.Have students practice the newscast until they can deliver the news  comfortably with little reference to the script.  Enjoy the newscasts as a class. If its really good, share the newscast online.  Afterwards, repeat the fun with this lesson on writing dramatic scripts as a class. Newscaster Language Match the following purpose to the jargon phrases that follow. Once youve matched the phrases, come up with two additional phrases that might be used to accomplish the same function: Opening the newscastAnnouncing the headlinesIntroducing the weatherCutting to a commercialTransitioning to a new storyIntroducing live coverageIntroducing the sports segmentInterrupting the newscast for breaking newsUsing pleasant small talk to finish the newsSigning off from the broadcast Broadcast Journalism Jargon Excuse me, we have a developing situation ...Good evening and here is tonights important news.Hi Steve, were on the ground here in downtown ...How about that game last night!Its pretty wet out there, isnt it?Lets get out there and enjoy some of the good weather.Lets turn to a story about ...Stay tuned, well be right back.Thank you for tuning in. Well be back at eleven with important updates.Tonights stories include ...(Answer Key Below) Example News Transcript Read this transcript and take note how transitional phrases are used during a news broadcast. Once you have finished, plan your own newscast with classmates. Anchor: Good evening and welcome to the local news. Tonights stories include the story of a boy and his dog, a look at improving employment figures, and a clip of the Timbers win at home last night. But first, lets check in on the weather. Tom, hows the weather looking?Meteorologist: Thank you Linda. Its been a beautiful day today, hasnt it? We had a high of 93 and a low of 74. The day started off with a few clouds, but weve had sunny skies since two oclock. We can expect more of the same tomorrow. Over to you Linda.Anchor: Thank you Tom, yes its a wonderful time of the year. Were so lucky with our weather.Meteorologist: Thats right!Anchor: Lets turn to a sweet story of a boy and his dog. Last night a dog was left in the parking lot sixty miles away from its home. The dogs owner, a boy of eight, tried everything to find Cindy. Yesterday, Cindy came home and scratched on the front door. John Smithers has more. John?Reporter: Thank you Linda. Yes, little Tom Anders is a happy boy tonig ht. Cindy, as you can see, is now playing in the backyard. She arrived home after having come more than sixty miles to reunite with Tom! As you can see, theyre overjoyed to be reunited.Anchor: Thank you John. Thats good news indeed! Now, lets check in with Anna for a look at last nights Timbers victory.Sports reporter: Timbers hit it big last night. Beating the Sounders 3-1. Alessandro Vespucci scored the first two goals, followed by Kevin Browns incredible header in the last minute.Anchor: Wow, that sounds exciting! Well, thank you everyone. This has been the evening news. Newscaster Language Answer Key Interrupting the newscast for breaking newsOpening the newscastIntroducing live coverageIntroducing the sports segmentIntroducing the weatherUsing pleasant small talk to finish the newsTransitioning to a new storyCutting to a commercialSigning off from the broadcastAnnouncing the headlines

Sunday, November 3, 2019

Analysis of an argument Essay Example | Topics and Well Written Essays - 1250 words

Analysis of an argument - Essay Example great delineation of the book gathering contention where Tannen characterizes agonism as a ritualized position for instance in a verbal confrontation whereby the contending gatherings are allotted positions and one gathering wins, instead of contention coming about because of the two gatherings regular contradiction. The book has been developed focused around the impacts and parts of agonism in legislative issues, news coverage, and law. An essential issue tended to in this book is the wild agonism in the scholarly world. Numerous issues concerning scholastics are agonistics in nature, for instance, when instructors and teachers set up the academic papers, they take after a structure that is in a position to contradict another person work, which they demonstrate not right. In this present books setting agonism is clarified by the way that instructors and teachers prepare their scholars and normally dont permit them to think and strive to question thoughts because they dole out them w ith looked into insightful lives up to expectations. This encourages intolerance and self-importance around the scholars and this does not actualize the principal objectives of instruction (Tannen). Tannen in her book investigates the contrasts between a level headed discussion and exchange in class to clarify the Agonism society profoundly. In the classroom, if understudies are occupied with a verbal confrontation, few of them will partake in a civil argument, some will give careful consideration, however, a large number of the learners will, in fact, get turned off. Those learners who are contending will have a tendency to disentangle their focuses and keep away from the unpredictability in considering. They deliberately decline to yield a point climbed by their adversaries, regardless of the possibility that they are mindful that it is legitimate, because such a concession might render them as uncompetitive in the civil argument. In the event that a class captivates itself in

Friday, November 1, 2019

Marketing communications Case Study Example | Topics and Well Written Essays - 3000 words

Marketing communications - Case Study Example These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences. Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver. At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. Additionally, business firms, most especially huge organisations, employ an extensive array of marketing communications tools and metho ds to promote their companies, their products and services. Examples of these tools include brochures, mail shots, websites, TV ads and the like. The objective of all these is ultimately to achieve sales, customer base expansion and eventually market supremacy. Therefore, it is imperative for firms not just to be able to communicate effectively but to know what appropriate methods to use and determine if the segment they're trying to reach is really the sector they need to communicate their messages to. Integrated Marketing Communications This is a concept designed to unify all facets of marketing communication such as advertising, sales promotion, public relations and direct marketing. The goal is to fuse them into one working activity rather than permit each one to work in isolation. Basically, it aims to create and sustain a single look or message in all elements of a marketing campaign. However, practitioners remind clients that IMC should permeate every planned and unplanned communication at every contact point where the customer or prospect may receive an impression of the company. Practically, IMC must assimilate the corporate mission, the compensation plan, the management style, and employee training. It likewise includes packaging, positioning, promotions, pricing, and distribution. In its entirety, a successful integrated marketing communication plan should customise what is needed for the client based on time, budget and resources to reach targets or goals (Kotabe & Helse n, 2004; Young, 2005). Product Overview The PlayStation 3 trademarked PLAYSTATION3 but more commonly known as PS3 is the third video game console of the PlayStation brand from Sony Computer Entertainment. It is the successor to the highly sucessful PlayStation 2. It competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. This is a fully