Report on Housing Prices Statistics in Oregon from a Sample of 108 Houses Essay Example for Free

Report on Housing Prices Statistics in Oregon from a Sample of 108 Houses Essay From the eleven variables identified, area of living space in the house (sq_ft), age of the house in years (age) and selling price of the house in thousand dollars (price) were identified to be in the ratio scale for the level of measurement while number of bedrooms (beds), number of bathrooms (baths) and number of spaces for cars in the garage (garage) were identified to be in the ordinal. Lastly, the variables architectural style (style), school district were the house is located (school), method of heating the house (heat), presence of fireplace (fire) and presence of basement (basement) were identified to be in the nominal scale. These levels of measurement were the basis on what type of tests were done for the different analyses (See Appendices for table 1). On all the tests and comparisons with p-values, a 95% level of confidence is used. Descriptive Statistics on the Variables With the results gathered, most of the houses use the gas forced air method of heating. Out of the 108 houses, 96. 3% use this method while only 3. 7 use the electric baseboard heating. Also, most houses are of ranch architecture. Of the 108 houses, 40. 7% are of this architectural style, 36. 1% are of the tri-level style while 23. 1% are of the two-story type. Moreover, 84. 3% of the houses have basements. Similarly, 88. 9 of them have fireplaces. Lastly, the largest part sampled houses are located in the Apple Valley School District. From the 108 houses, 60. 2 are located in this school district while the rest are in Eastville (See Appendices for tables 2, 3, 4, 5 6). For the ordinal variables, the median number of bedrooms in the house is four which means that fifty percent of the houses have less than four bedrooms while the rest have more than four bedrooms. Similarly, fifty percent of the houses have less than three bathrooms while the other fifty percent have more than three bathrooms. In the number of spaces for cars in the garage, fifty percent of the houses can accommodate no more than two cars while the other fifty percent can. From the sample, most of the houses have three bedrooms, three bathrooms and can accommodate two cars. Since these three variables are rank variables, the means for each cannot be computed (See Appendices for tables 8, 9, 10 11). For the ratio variables, it was found out that the mean selling price of the house in Oregon is 97. 99226 thousand dollars. With a relatively small standard error of 2. 543183, the statistic for the selling price is considered accurate. Fifty percent of the houses are priced below 92. 46950 thousand dollars while the other 50% have selling prices greater than 92. 46950 thousand dollars. Having a variance of 698. 520, the data from the sample are considered to be extremely dispersed. On the average, the selling price of a house in Oregon deviates by 26. 429529 thousand dollars from the mean selling price of the house generated from the sample. The mean area of living space in the house in square feet is 1745. 72. However, the standard error of the mean, which is 42. 836, is sufficiently large. The data values for this variable are the most dispersed among the three ratio variables having a variance of 198173. 39. Fifty percent of the samples houses have areas which are below 1758. 00 square feet while the other fifty have areas greater than 1758. 00 square feet. On the average, the area of living space in the house deviates by 445. 167 square feet from the mean. For the last ratio variable, the mean age of the house in years is 11. 23. Having a standard error of 0. 448 which is very small, this statistic is considered accurate. Fifty percent of the sampled houses are below 11 years of age while the rest are more than 11 years of age. The distribution of the variable is not that dispersed. With a variance of 21. 675, the age variable is the least dispersed among the three ratio variables. On the average, the ages of the houses deviates from the mean by 4. 656 years only (See Appendices for table 13). Summing up the descriptive measures obtained on the eleven variables, a typical home in Oregon has an area of 1745. 72 square feet, approximately 11 years of age, has four bedrooms, three bathrooms and can accommodate two car spaces in the garage. Furthermore, it is of ranch architecture and uses the gas forced air method of heating. It has a basement and a fireplace. It is located in the Apple Valley School District and its selling price is 97. 99226 thousand dollars. Correlation From the scatterplots, the selling price is identified to have a positive linear relationship with area of living and a negative, close to nonlinear relationship with age of the house (See Appendices for figures 12 13). Since the data do not follow the normal distribution Spearman’s rho was used to determine the correlation between the dependent variable, price, and the other ratio scale variables (See Appendices for table 24). With a correlation coefficient of 0. 828, there is a positive very strong linear relationship between the selling price and area of living space in the house. Moreover, even if there is a negative weak linear relationship between selling price and age of the house in years, both the correlations of selling price with area and age are significant with p-value equal to 0. 000 (See Appendices for tables 14 15). Also, though there is a negative weak linear relationship between the ratio variables age and area for the -0. 292 Pearson correlation coefficient, the 0. 000 p-value says that the correlation is significant. Pearson correlation was used for the two ratio variables because both are normally distributed (See Appendices for table 22). For the ordinal variables, all of them have a significant correlation with selling price with p-values 0. 007, 0. 000 and 0. 000 for number of bedrooms, number of bathrooms and number of car spaces in garage, respectively. The number of bedrooms in the house has a positive weak linear relationship with selling price having a correlation coefficient of 0. 259. Moreover, the number of bathrooms in the house has a positive strong linear relationship with selling price having a correlation coefficient of 0. 675. Also, the number of spaces for cars in the garage has a positive moderate linear relationship with selling price having a correlation coefficient of 0. 475 (See Appendices for table 16). Among the ordinal variables, the number of bedrooms and number of bathrooms, and the number of car spaces and number of bathrooms has a significant correlation, with p-values equal to 0. 000 and 0. 003 respectively, and has a positive weak linear relationship, with correlation coefficients of 0. 358 and 0. 283 respectively (See Appendices for table 23). Among the nominal variables, only the architectural style has a positive moderate association with selling price having an Eta coefficient of 0. 485 (See Appendices for table 18). The rest has either weak or very weak associations with selling price (See Appendices for tables 17, 19, 20 21). For the two categories of method of heating, it was found out that the use of gas forced air in the house, presence of basement and presence of fireplace increases the selling price of the house. The school district location also affects the selling price. Houses located in Apple Valley School District tend to have higher prices than that of Eastville School District. Moreover, there are no significant differences on the selling prices of houses with tri-level and two-story architectural style. However, houses that are of ranch architectural style tend to have higher selling prices than that of the tri-level and two-story architectural styles (See Appendices for tables 31, 33, 35, 37, 39, 41 43). Predictors of Selling Price Using the regression model, the selling price of a house, when all other factors are held constant, decreases by 16. 113. The interpretation for the intercept is significant since the confidence interval of the estimate includes zero. Holding other factors constant, the selling price is estimated to increase by 0. 042 thousand dollars for every square feet increase in the area of living space of the house. Also, there is an estimated increase of 3. 269 thousand dollars on the selling price for every unit increase in the number of bedrooms holding other factors constant. The selling price is estimated to increase by 13. 876 thousand dollars for every unit increase in the number of spaces for cars in the garage holding other factors constant. Similarly, an increase of 6. 953 and 4. 269 thousand dollars on selling price is estimated if there is a basement and a fireplace, respectively, in the house. The selling price is also estimated to increase by 4. 874 thousand dollars if the house is located in Apple Valley School District with other factors held constant. Furthermore, the selling price is estimated to increase by 11. 053 thousand dollars if the house is of ranch architectural style holding other factors constant. If the house is of a two-story type, there is an estimated increase of 1. 714 thousand dollars. If the architectural style is tri-level, then the value to be multiplied with the beta estimates for two-story and ranch will be equal to zero since the coded value for tri-level in the dummy variables is zero (See Appendices for table 44). With a Durbin-Watson statistic of 1. 746, then the residuals are independent. Having an adjusted R square of 0. 820, the variation in the selling price of the house can be explained by the eleven variables. A mean square error of 126. 070 implies that the sum of the squared deviations of the selling prices to the true value is relatively small. With a computed F statistic of 45. 169 and a corresponding p-value of 0. 000, then the regression adequately represent the data and can be useful for prediction (See Appendices for tables 45 46). To test, given the following data on a certain house: two-story house with 1600 square feet, 3 bedrooms, 2 baths, a one car garage, gas heat, a basement, no fireplace, is 9 years old, and is in the preferred school district, then the predicted selling price of the house is 60. 804 thousand dollars. Summary The larger the area sizes of the living space of the house, the more expensive the selling price. Also, more number of bedrooms and spaces for car in the garage would also increase the selling price. In terms of architectural style, the ranch type would increase the selling price of a house most than the other two styles. Finally, the house with a basement, a fireplace and which is located in the Apple Valley School District increases also the selling price.

Intrinsic and Extrinsic Motivation Essay Example for Free

Intrinsic and Extrinsic Motivation Essay As we’ve already learned, â€Å"motivation† entails trying to find out why people act the way they do (Brophy, 1998). Recalling on it, â€Å"motives† are specific forces that strengthen and direct behavior toward solving a problem or realization of a goal (Brophy, 1998). â€Å"Motives† differ from each other according to kind, for instance, hunger, thirst, etc; according to intensity, for instance, more hungry than thirsty; according to origin, for instance, biologically-based as against experience-based (Brophy, 1998). It may also be different in terms of being internal or external and the degree to which a person is aware of them (Brophy, 1998). For instance, employees who go on strike may do so because they adhere to some moral principles or â€Å"instrinsic motivation†; or because they would like to ask for a salary increase or â€Å"extrinsic motivation† (Brophy, 1998). â€Å"Intrinsic motivation† is concerned with motives based on one’s own internal needs and desires while â€Å"extrinsic motivation† involves positive or negative external rewards that affect behavior (Brophy, 1998). Another aspect that may differ the â€Å"extrinsic motivation† and â€Å"intrinsic motivation† is the fact that in â€Å"extrinsic motivation†, â€Å"it focuses people on the reward instead of the action† while this is not the case in â€Å"intrinsic motivation† (Morris et.al. , 2005). That’s why if the rewards are stopped, the action/behavior also will (Morris et. al. , 2005). To compare or contrast â€Å"intrinsic and extrinsic motivation† further, let’s a look at some more examples: When an individual knows that a reward will be given as a consequence of what he or she is about to do, which actually fits the technical definition of â€Å"extrinsic motivation† then he or she is most likely to carry it out (Morris et. al. , 2005). Another example is when an individual does things not because he or she has or needs to but because he or she wants to (Morris et. al. , 2005). The fact that the individual does it and that it is rewarding in itself for the individual then what he or she is doing is the exact definition of the technical term â€Å"intrinsic motivation† (Morris et. al. , 2005). References Brophy, J. (1998). Motivation. Burr Ridge, IL: McGraw-Hill. Morris, C. G. Maisto, A. A. (2005). Psychology: An Introduction, 12th Ed. New York: Prentice-Hall.

Bic Corporation Marketing Strategies

Bic Corporation Marketing Strategies Introduction A smile is a curve that sets everything straight. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum tooth paste know as Joy-Top. Dental hygiene is the most important part of dental care. This preserves the charming smile in most efficient manner. Primarily, good dental hygiene is essential to the health of the mouth which can be maintained by brushing teeth twice a day. It is also essential in a cosmetic manner. Pleasant, healthy smile makes a personality look more confident and thus makes them feel healthier while interacting with people. Bic Corporations, leading manufacturers of disposal pens, lighters and shavers. Manufacturing facilities are extensive in north and South America including Toronto, Canada, Milford, Connecticut, Clearwater, Saint.petersberg, Florida, Guatemala city and Mexico. Their products are low cost plastic items. The most affordable in their category are pens, lighter and shavers. Half of the companys production, sales and earnings lie on pens. The most prominent product is Clear plastic ball point Bics lighter is top seller in North America. It also makes correction fluid and pens and has acquired a premium pen manufacturing position. Joy-Top Bic Corporations focuses on low cost, good quality, disposable items, and innovations. So as to develop the product line of the company a new product called Joy-Top toothbrush cum paste has been taken into consideration. Pens, lighter, shavers are the daily used commodity for a common people so Joy-Top also appears in the same lane to these products. Whats new in Joy-Top? Joy-Top is a toothbrush which consists of head of tightly clustered bristles mounted on a handle which includes paste. The toothpaste contains fluoride which helps in increasing the effectiveness of brushing. When the bristles are pressed against teeth, in a required proportion of paste appears on the bristles internally. On an average the paste can be used for about 15-20 times. Features:- Brush head gives a great clean. The multilevel layer bristles in which the top layer act as a dental floss. As it cleans by improving gum health. Never brush too hard again when the bristles are pressed a bit hard against the teeth the paste appears internally in the bristles. If pressed more than once there will be excess of paste which can be harmful for the teeth. It is best suitable for travelers. Thus Joy-Top promises long term care. Comfort grip. Soft bristles Developing Marketing Strategies and Plan Mission statement: To provide dental health of superior quality and value which will improve the lives of the worlds consumers, as a result they will reward us with never ending smile and happiness. SWOT analysis: Strength Strong brand. Focuses on innovation. Price, Quality, Value. Marketing- Distribution, Awareness, Reach. Capabilities. Development of new technologies. Global advantages. Weaknesses Less competitive power. Low budget product. Customer service staff requires training. Drawbacks of proposition. Opportunities Development of new products. Competitors can be surprised. Business can be exceeded to overseas. Positive response from end users to new ideas. Good profit margin. Huge potential to rise in emerging markets. Variations according to season weather and fashion. Lifestyle trends. Threats Distraction from core business. High competition in the market. Unfavorable conditions due to environmental effects. High competition in the market. Global economic condition. Litigation (2011, Business balls) Summary SWOT analysis is a tool which is commonly used to provide useful information. So from the above we can say that the company is holding a strong position in todays world, keeping aside all weaknesses and threats this company can produce a product with long lasting future and considering some of the factors which are given below: Low cost Reliability Innovation Disposability Objective Objectives are the basis of policy and performance appraisal. They bind entire organization together. Objectives can also be explained as mission, purpose, which can be achieved within the expected time frame and with the available resources. (Business dictionary) Marketing objectives Target customer. Effectiveness and practical use. Research over hardness/Softness of bristles. Type of grip and general structure of toothbrush. Customer satisfaction. Product quality to be maintained in accordance with low cost. Word of mouth. Packaging to be done so as to attract maximum customers. Advertisement (Visual, Audio, Print media). Financial objectives To achieve growth in revenue of 10% per year. To increase earnings by 15% annually. To increase dividend per share by 5% per year. To increase in net profit margin 2-4% per year. Stable earnings during the period of recession. Gathering information and scanning the environment Secondary data: It is been collected by individuals or agencies for purposes other than primary research. Internet sources:- Internet search tools like Google and yahoo can help to find specific sites which are rich in information. Discussion groups, post to a chat room or news groups can help to find secondary data. Wikipedia: It helps in quick and easy search of relevant information through a bunch of Google searches. It is great for finding out basic explanation of something very important. Scribd:-It is worlds largest social reading and publishing company. Information and original written content are shared across the web and mobile devices. Non internet sources:- Library:-Periodicals (Magazines, Journals and Newspaper) art materials which are published at regular intervals. Questionnaire: They are very cost effective as compare to face to face interviews. These are easy to analyze. Wikipedia helps in collection of quantitative data which can be helpful in market research. As Scribed connects people with the information online market research will be helpful for market planning. Library contains current information which helps to translate trends into marketing opportunities. Questionnaire reduces biasness. And thus Wikipedia and Scribed helps in providing necessary information and questionnaire and library serves a way towards the research and therefore these sources becomes the important aspects in drawing marketing plan. Technological Funds for research. Potential of innovative ideas. Communication and information. Communication across the globe. Buying mechanism of end users. Demographic Lifestyle Advertisement and sales promotion Consumer buying patterns. Brand, Company image. Difference in consumer opinions. Media views. Age. Level of education. Social class. Family. Economy Industry factors. Issues regarding money/International trade. Exchange and interest rates. Trends from home economy. Market cycle (2011, Business balls) Conducting marketing research and forecasting demand Future demand Toothbrush being a daily commodity needs special attention. Bic Corporation has decided to perform and experiment in the form of a new product Joy-Top. Brushing are teeth twice a day is a major part of our daily lives, everyone wants to have a beautiful smile but brushing teeth twice a day does not mean any difference so Joy-Top with enormous features estimates the capacity of 150 million toothbrushes to be sold per annum.. Thus estimating a production of 12.5 millions monthly. Marketing effectiveness It is the quality of the marketers to go to the market with the goal to achieve good results for both short term as well as long term. An increase sale is a goal of marketing but it is a measurement of the effectiveness of the entire company. Awareness:-Effectiveness can be through website visits, traditional media mentions, and social media mentions etc. Loyalty marketing:-Customer satisfaction, retention etc. These can be effective measurements to marketing efforts Creating customer value, satisfaction and loyalty Customer satisfaction is a measurement of product and services supplied by the company to meet end user satisfaction. Measurement provides an indication of the organization been good at providing products/services to the market. (2011, En.wikipedia) Measurement 1Reliability Performance Product range 2 Quality of communication Quality of offering Flexibility Reaction time Repairing quality Information, support Availability Quality of delivery service Quality of order handling 4 3 Analyzing Consumer Market The process of selection buying using disposing of ideas, services, and goods in order to satisfy needs and wants by individuals, groups and organization is consumer behavior. (2011, scribd) Factors affecting Joy-Top Cultural factors Culture: There are different taste and manners which are being seen throughout the world. Toothbrush, the daily routine commodity is used by one and all. Now the people residing in various parts may prefer to use different paste which may or may not be suitable for our product. Subculture: This culture mainly helps in segmenting the market into various small proportions. It consists of different religions, geographic regions, racial groups etc. The needs of this particular group depend upon their lifestyle. Thus local advertisement will affect the buying behavior for Joy-Top. Social class: These are the people determined by occupation, income, education, family background and location. The buying behavior of them will be according to their piece of earning. They may prefer spending their single penny for other useful things. Social factors Reference groups: These are the people pursuing special talent to convince people for the particular product so as to increase the customers. Thus by providing practical benefit of Joy-Top can help to increase the influence. Family:-The member of the family is most influential thus the role of the members are very important for example- If the buying decision of a particular product is influenced by elderly people then the advertisement will be targeted on them. Roles and status:-There are different roles and status of a person in the society for example- A man working in the organization as a manager will play the role of manager as well as a father therefore buying decisions will be influenced according to his role and status. Personal factors Age:-Joy-Top is basically for youngster and above. Consumer changes the purchase of goods and services with the passage of time. Thus as the age increases there will be different consumers within the range. Occupation:-Joy-Top is best suitable for travelers and people having high lifestyle. Economic situation:-This trendy toothbrush focuses on all people having different economic situations Lifestyle: Joy-Top is a product which will help person to express their style in the surrounding. Personality:-Different features like self confidence, dominance etc can help to buy our product. Psychological factors Motivation:-Joy-Top can be a motivating factor so as to satisfy the needs of the consumer. Perception:-To set a better perception customer attention is necessary towards the product. Beliefs and attitude:-By launching special campaigns, customers attitude can be made positive. (2011, Business.ezinemark) Research tools The different research tools are as: Online marketing service:-Online study becomes premier data collection method for customer satisfaction research. Online research surveys are generally appropriate for customer satisfaction because data collected is quality as well as quantitative. Focus group research:-It is useful as a way to personally connect with buyers and observing their expressions and body language as they speak about the product and brand name. Competitive intelligence:-This is any information about competitors which is helpful for obtaining their strategies, strength, weakness and resources. Go to market plan:-This plan includes live market test, advertisement campaign which helps in understanding buyers attitude and behavior. Consumer buying roles Consumer buying roles relevant for Joy-Top are: Influencer: Helps in viewing influence between buyers and deciders. Buyer: Holds formal authority to select their products. User:-User of the product. Gatekeeper:-Controls information s and helps influencer and buyer. (2011, provenmodels) Stages of buying process Need:-Low cost and sales promotions like coupons, product samples can create the high need for the product. Collection of information:-Information can be collected through the sources as People (Friends, relatives, family etc) Product (details) Advertisements(Print ads, television etc ) Experiment(Using the product) Purchase decision:-Price, product, public relations can be the factors which can be consider while having buying decision. Post decision:-Physical evidence and price can be the market activity so as to confirm satisfaction to the consumers (2011, openlearningworld) Identifying market segments and targets Market segmentation:-This helps in identifying small portion the market which is different from one another. It helps customer satisfying their need. Consumer market segmentation:-Psychographic or behavioralistic are the most suitable variables to segment our consumer market. Psychographic segmentation:-In this segmentation customers are group according to different lifestyles. Variation in interest, activities, attitude, values, opinions etc helps to choose product differently Behavioralistic segmentation:-Customer behavior towards product varies due to usage rate brand loyalty readiness to buy occasions this is direct starting point for market segmentation. Business market segmentation:-The market customers are fewer in number and purchase larger quantities. There decision process involves more than one person like manufacturers, government, institutions etc. Behavioral characteristics:-This is suitable as it includes different buying status, purchase procedure and usage rate. Company type:-Company type includes industry, company size, and decision making unit. (2011, netmba) Evaluation of attractiveness of market segmentation Attractiveness will be evaluated as follows: Segment competition. Brand loyalty. Number of customers. Customers growth rate. Expected profit Target market selection Bic Company pursues selective specialization as this is multiple segment strategy for example- Lighters, shavers mainly target youth and above while stationary are targeted to all segments similarly Joy-Top targets youth and above. (2011, netmba) Dealing with competition Strategic group Big business is the strategic group for Bic Corporation. It includes business men, managers, employees, workers and many other similar groups in Bic Corporation. (2011, slideshare) Best companies in the manufacturing of toothbrush Butler gum Breath remedy Colgate Crest Dentek Dr. Fresh Glide Gripit Johnson Johnson Mentadent Oral B Plak smacker Reach Sonicare Sulcabrush Oral B is a worldwide market leader which targets children and adults. Their brushes are used by most of the dentist worldwide. (2011, Oralb) Objectives The main objective is to provide superior quality and services which improves the life of worlds consumers. Thus consumer will reward them with leadership sales profit and value creation. (2011, pg) Strength It focuses on five core strength: Understanding consumers-Fulfills the need of consumers. Innovation-Translates desire into new product. Brand building-Shapes purpose inspired brands. Go to market capabilities-Reaches consumers, retailers at the right time, at the right place. Scale-Drives consumer value and efficiency. Competitive intelligence Competitive intelligence is defining, gathering, analyzing about products, customers and competitors. Additional competitive intelligence which is required to have the complete knowledge of market leaders are: Competitors Ads-Clipping competitors ads will be helpful in collecting market material used by competitors. Competitors brochures-This helps to check out the marketing strategies, format, special offers, pricing, the key benefits and clues to the marketing segment which may be underserved. Mystery shop-Mystery shop is actually to buy their products r services so as to experience the purchases process. Internet-Major search engines can help in gathering information about them. This also helps in visiting their websites which can give important clues. (2011, Gordon) Newspapers-Newspapers can also provide major information about the market leader. Competitive strategy Bic Corporation being the market challenger needs to gain the market share and become the leader. This can be done by attacking the market leader, other firms of the same size, smaller firms. Frontal attack strategy will be the most effective for Bic Corporation by providing quality, price with low cost. Setting product strategy Core benefits Core benefits are the benefits which are being enjoyed internally as well as externally some of them are as follows: Joy-Top can provide long term care. It is flexible as well as durable. Joy-Top provides oral hygiene in low cost. It helps in avoiding gum diseases. Outer case of the toothbrush will avoid contact with germs as it is a germ free case. Joy-Top is a toothbrush cum toothpaste. So travelers need not to take paste along with them. Augmented product Bic Click one of the New Zealands favorite retractable ball pen. Sturdy pocket clip. 1.0 mm medium ball diameter. Ridges on barrel for better writing Available in colors Blue, Black, Green, Red. (2011, au.bicworld) Developing pricing strategies and programs Pricing objectives To maximize long run profit as toothbrush is never ending demand. To obtain a target rate of return on sales so as to achieve profit. To get competitive advantage. To enhance the image of Bic Corporation. To increase sales volume. As toothbrush being easily available commodity customers are not likely to be price sensitive. As Joy-Top is a low cost product demands will be elastic. Pricing decisions Internal factors: Product pricing depends heavily on the productivity of operating facilities. Increasing productivity can reduce the cost of production of each product and thus allows the marketer to lower the product price. External factors:-There are number of influencing factors which are not controlled by the company but will have the impact on pricing decision. Pricing decisions changes due to following: Elasticity of demand Customer expectation Government regulation Competition and other products (2011, know this) Promotional pricing like 20% less of the actual price would be adapted by Bic Corporations. Designing and managing value networks and channels Marketing flows Physical flow-In physical flow manufacturer, transporters, and warehouses will directly deal to customers. Title flow-Title flows from supplier to the manufacturer then dealers and finally to the customers. Payment flow-Payment is received by customers then to banks-dealers-banks-manufacturer-banks and finally to suppliers. Information flow-Information flow from suppliers to transporters, warehouses, banks to manufacturers and from manufacturers to transporters, warehouses, banks-dealers-transporters, banks-customers and vice-versa. Promotion flow- It flows from suppliers-advertising agency-manufacturers-advertising agency-dealers-customers. Selective distribution is the most appropriate distribution as it works in normal pattern where sellers stock the product in consumer as well as in business market. Managing retailing, Wholesaling, Logistics Types of retailers The most appropriate retailers are: Departmental stores:-They bear a resemblance to a collection of specialty stores and offer considerable customer service. Advantages:- 1. Cheaper price than of special shops because of bulk buying. 2. Large range of goods Disadvantages:- Lower quality of service as compared to special shops. Supermarkets:-Supermarkets sell mostly daily products as well as food products. Advantages:- Sometimes cheaper than other shops. Quality is often assured here Disadvantages:- Generally prices are higher. Variety stores:-These offer extremely low cost goods with limited selection. Advantages:- Convenient Able to compare product price and features. No pressure to buy. Disadvantages:- No enjoyment of retail shopping. Privacy and security issues. Product category risk. Too many choices. Wholesalers They are the people selling service to the third party who in turn sells the products to their customers. Wholesalers are referred as decision support system for production and distribution. They propose an optimization model to satisfy the best service at low cost. There decision support system is developed to build different aspects and suitable models for selling. (2011, article alley) Market logistic issues The product has to be delivering at the right time for the right place in right condition. Outsourcing and considerable values are the functions to be performed by logistics. A thorough knowledge of materials, foreign exchange, custom regulations, purchasing, transportation, and information technology and supply chain management is required. (2011, bestlogisticsguide) Designing and managing integrated market communications Audience targeted Bic Corporations would target unintended audience as Joy-Top is a daily routine commodity and is used by one and all. (2011, everything2) Image Bic Corporations need to attract more customers and client. Thus Bic Corporations is focusing on trustworthy business image. Although, Bic is successful in maintaining trustworthy image through the products like pens, shavers, lighters, thus they tend to serve more customers. (2011, sbinfocanada) Objective of communication campaign The basic objective of the campaign is to educate the public. The goal of the campaign is to build peoples confidence in dental hygiene and to ensure a smooth product. The campaign would consist of free dental check-ups and thus the need of Joy-Top will be shown. Campaigning would consist of distribution of brochures, free samples and promotional products. Promotional tools In Store promotion:-This influences the consumer decision making process at the particular moment. A lot of purchases are made by impulse buying. Trade fairs:-This tool helps in export promotion and also an expensive tool. Advertising:-Advertising is directly targeted to the big audience and end users. It is also targeting the players in distribution channels, importers and wholesalers. Internet:-Internet offers display possibilities and advertisement space. Catalogues, brochures, company profile can be digitalize and put on the web. It is an economic and flexible option. The corporate brochure:-Material and print used are of superior quality and thus A3 sizes of papers are used to provide required information. (2011, infomipyme) Marketing communications budget The budgeting process helps in determination of the realistic plan for profit margin; 10-20% gross revenue is projected to marketing and communications. 4% on the purchase of advertisement and promotion media including internet, TV, newspaper. + 2% producing and printing all communications including newsletters, brochures etc. + 1.5% producing special events. + 2% promotional products + 3.5% salaries, consultants and independence. = 13% Total percentage of Bic budget going to communications and market (2011, getting attention) Managing mass communication: Advertising, sales promotion, event and public relations Joy-Top being a new product needs attention in the market. Advertisements will help the consumers to know about the product and the services without advertisement there are chances of bad word of mouth and fake visual clues. (2011, financialcrisis2009) Advertising goals Goals are very specific. Generally advertising goals are made to increase sales. It increases knowledge and awareness. Thus advertising goals are: Target market to achieve Corporate image Emphasis on Joy-Top Monetary expenditure Right time of advertisement Smile to the fullest and make this world a better place to live in -a message with Joy-Top reveals. Television and internet are most appropriate media as these media are the best ways to express this message. Promotion Consumer promotion is to stimulate sales by influencing the end consumers. Bic Corporations mainly focuses in serving end users. Thus consumer promotion is the best option. Promotion of public relation Bic Corporations being a brand name already sustains a good corporate image in the market. Promotions are being done using advertisements rather than public relations. Managing personal communications: Direct marketing and personal selling Direct selling Direct selling is basically marketing and selling products, directed to customers from fixed retail location. Bic Corporations prefer direct selling force as it has its own advantages which are as follows: There are more opportunities to meet new people. Internet helps in increasing sales tremendously An unlimited amount of money is been expected to be earned (2011, improvingyourworld) Selling activities should focus on professional sales people who are well trained and ethically responsible. Sales objective To develop a strong personnel relationship with the customer in order to be successful. A special skill which is not generally seen in common people. Role of E-marketing Internet plays a very important role in every aspect of product life cycle. It delivers the highest value during the growth and maturity. The medium of searching makes internet an ideal platform for informing sharing and educating. Primary goal of internet during launch is to create awareness, encourage trial and build a brand. Online brand building and awareness can be cost effective to serve consumers because the target audience can be naturally drawn to specific online information (2011, lewis) Sales Representative The biggest challenge for a sales representative is time and territory management. Some strategy requires selling Joy-Top is: They should have complete knowledge of Bic Corporations and their product. The person should be a good communicator and influencer. The representative must know the product. The representative must maintain customer contacts in order to get feedbacks, to know new trends and to have new customers request. (2011, llc) Executive summary Bic Corporations is a manufacturing company dedicated to low cost, innovative and disposable product. The company has production line as pen, lighter, shaver. The company was formed in 1945 and has 2700 employees. The company intends to become a manufacturer leader by expanding and adding to its product line. Thus a new daily base commodity (Toothbrush) has come into consideration. Referencing Anonymous., 2011. SWOT analysis method and examples [Online] Available at: http://businessballs.com/swotanalysisfreetemplate.htm [Accessed 2 February 2011] Anonymous., 2011 Develop specific financial goals and objectives [Online] Available at: http://www.e-channelnews.com/ec_storydetail.php?ref=411299 [Accessed 2 February 2011] Anonymous., 2011 Objective [Online] Available at: http://www.businessdictionary.com/definition/objective.html [Accessed 2 February 2011] Anonymous., 2011 Finding the perfect toothbrush [Online] Available at: http://yogizilla.wordpress.com/2007/05/10/finding-the-perfect-toothbrush-a-lesson-in-marketing [Accessed 2 February 2011] Anonymous., 2011 Secondary objective [Online] Available at: http://www.scribd.com/doc/18789047/Secondary-Data-Sources[Accessed 2 February 2011] Anonymous., 2011 Pest analysis [Online] Available at: http://businessballs.com/pestanalysisfreetemplate.htm[Accessed 2 February 2011] Anonymous., 2011 How to achieve total customer satisfaction [Online] Available at: http://www.businessknowledgesource.com/marketing/how_to_achieve_total_customer_satisfaction_027879.html [Accessed 2 February 2011] Anonymous., 2011 How many ways can a toothbrush be improved [Online] Available at: http://answers.yahoo.com/question/index?qid=20100218095845AA8jZHp[Accessed 2 February 2011] Anonymous., 2011 Factors affecting consumer behavior [Online] Available at: http://business.ezinemark.com/factors-affecting-consumer-behavior-50fc758b3b5.html[Accessed 2 February 2011] Anonymous., 2011 Oral b toothbrush 9900 review [Online] Available at: http://oralbtoothbrush.org/oral-b-toothbrush-9900-review[Accessed 2 February 2011] Anonymous., 2011 Toothbrush background [Online] Available at: http://www.encyclopedia.com/topic/Toothbrush.aspx[Acce

Gimpel the full :: essays research papers

In almost any culture, through the study of its folklore, we are almost certain to find the story of a wise fool(Hamlet, Tom Sawyer, Claudio, Don Quixote, Van Gogh, Forest Gump). The moral of most folktales stories involves a paradox regarding the philosophical value of being dull, or pretending to be dull. So is Gimpel a fool or is he so innately wise to know that pretending to be a fool is advantageous? Let’s theorize an experiment. If we set a table in the middle of a crowded park, and place a bowl of strawberries on it with a sign â€Å"Free samples,† it won’t be long before people start to take one strawberry at a time first. Invariably several of the first samplers, will come back, and on their second approach surely they will take more than one strawberry. What this experiment would demonstrate is the curiosity of human nature, and the almost irresistible tendency to take the most advantage of a situation where the participants have nothing to risk. So, in Gimpel’s predicament, we was declared by the villagers’ general consensus to be someone easy to take advantage of( a fool?). It was also a general consensus to place a prank on him, ever better and more confusing than the last one. The point I am trying to get across is that Gimpel was a gullible, sensible person, not a fool (the strawberry). It was probably the surrounding of his upbringing; the lack of parental guidance; or just a resolute spirit not to blurt his vision of honesty with the mundane trifles that made him so docile. He understood early in life his karma, and decided to go along with it. The villain here is the rest of the world; even the Rabbi leant on him. There was no a single person who came to his defense. He was the village’s unwilling jester. They wanted to ridicule him as much as possible, or to laugh at him if someone else did the same.

Grendel :: essays research papers fc

The clash between good and evil has been a prominent theme in literature. The Bible presents the conflict between good and evil in the story of Adam and Eve. Many authors use the scene in the Bible in which the snake taunts and tempts Adam and Eve to take a bite of the apple of knowledge to demonstrate the frailty of humankind. John Gardner provides these same biblical allusions of good and evil in his novel, Grendel.   Ã‚  Ã‚  Ã‚  Ã‚  One of Grendel’s archenemies is the human. Humans refuse to look beyond Grendel’s unattractive exterior, and spend most of their days trying to kill Grendel. One night when Grendel is watching their mead hall, he sees them â€Å"treating their sword-blades with snake’s venom†(Gardner 29). Another conflict between humans and serpents develops when Grendel is watching the Shaper for the first time. As he listens, he â€Å"snatche[s] up a snake from beside [his] foot†(40), and holds it in his fist as he listens to the Shaper sing. The snake represents the deceptive weaving of history that the Shaper performs in Hrothgar’s mead hall. Grendel interacts with one of the priests, Ork, in the circle of Gods, by pretending to be the Great Destroyer. Ork predicts that the Great Destroyer will eventually fall, foreshadowing Grendel’s battle with Beowulf. Ork tells his fellow priests about his conversation with the Great Destroy er, but they just â€Å"look down at him as they would at a wounded snake†(118). In Grendel’s eyes, all humans are evil, because they refuse to take the time to understand him. Because of this, Grendel battles the humans throughout the novel until one of them finally takes his life.   Ã‚  Ã‚  Ã‚  Ã‚  The only human brave and strong enough to defeat Grendel was the powerful Geat, Beowulf. Grendel watches Beowulf and his band of Geats land their ships on the shores of Hrothgar’s kingdom. Grendel observes Beowulf speaking to the coastguard, and notices that Beowulf’s eyes are â€Å"slanted downward, never blinking, unfeeling as a snake’s†(135). Grendel’s observations about Beowulf’s destructiveness are proven true as he engages in mortal combat with the Geat. When Beowulf takes hold of Grendel’s arm, Grendel feels as if Beowulf’s â€Å"fingers are charged like fangs with poison†(148).  Ã‚  Ã‚  Ã‚  Ã‚  After this battle, Grendel’s arm is pulled off at the socket, and he retreats to his cave to die.   Ã‚  Ã‚  Ã‚  Ã‚  Another human that attempted to defeat Grendel was the top man in Hrothgar’s hall, Unferth. During Grendel’s first encounter with Unferth, Grendel notices a â€Å"table piled with glossy apples†¦[and] an evil idea came over [him]† (72).

Chronicle of a death foretold :: English Literature:

Chronicle of a death foretold Chronicle of a death foretold by Gabriel Garcia Marquez is a fictitious novel. It was originally written in Spanish but was later translated to English. The story began on the morning of Santiago Nasar’s murder. We are being told the story in first person view by an unnamed narrator who has witness the events that occurred. I think there is a surreal and repetitive tone; I get the feeling that the narrator is investigating the murder because we are told the story years later from an omniscient point of view and all the characters’ thoughts are shared. There were two main themes that I noticed. The main theme was how unpowerful the women are in the story. This is shown when Marquez writes "The brothers were brought up to be men. The girls were brought up to be married.† This excerpt shows the severity of the lives women lead in the reserved Colombian culture of the town. A woman's worthiness as a wife was measured by her beauty in conjunction with her ability to gracefully run all aspects of a household. The idea that the woman in a marriage is expected to suffer is significant-no woman enters marriage expecting to be happiness unless she is fortunate enough to love whichever man decides to court her. In this Spanish culture, unlike Western culture, marriage is not based on love. There is also the importance of cultural traditions like honor. The twin brothers murder Santiago Nasar because he took their sister’s virginity away. Also, I became aware the there in an emphasis on the dream that Santiago had, with the trees and the weather on the day he was murdered. Some recalled that it rained and some said that it was sunny. One technique used in the story as a motif as magic realism. This is the incorporation of fantastic or mythical into realistic fiction. I noticed that Marquez keeps on repeating the murder before it occurred, this helped to build suspense. From the second chapter I understood that the narrator implies that Santiago is innocent for the crime he dies for. But if he is innocent, then who took Angela Vicario’s virginity? The brutality of the social conventions surrounding women becomes clear in this chapter. Because she was not a virgin when she married, not only is Angela abandoned by her husband, but she is beaten by her mother. The double standards of her culture are highlighted by the fact that the narrator, Santiago and some other friends are all at a whorehouse doing whatever they please. This novel reminded me of the difficulty of understanding events.

Impact of a Data Classification Standard: User Domain

This Domain defines the users who have access to an organization’s information system. The user domain can be configured to internal use only and only the IT Department can grant access privilege for Remote Access Point. An Acceptable use policy (AUP) will be enforced in this domain to define what each user can and cannot do with any company data he or she has access to. Every user in the organization is responsible for the security of the environment. Workstation Domain In a workstation domain all users connect to the IT infrastructure.Richman Investments provide very secure access for the employee workstation with a username and password in order for the user to log into the machine. Security protocol requires the password to be change every 30 days. Regular updates and continuous antivirus protection are maintained on all company computers. In addition, no personal devices are allowed on the network. LAN Domain Local Area Network domains connect computers, printers, and ser vers to each other physically through a wire or wireless connection. This domain includes data closets, physical elements of the LAN, and logical elements designated by authorized personnel.It can access company-wide systems, application, and data from anywhere with the LAN. A LAN domain requires strong security and access controls, since the biggest threat to this domain is un-authorized access to anything on the network. To require strict security protocols we can disable all external access ports for the workstations. Doing this will prevent any user within the company from bringing an external jump drive, and connection it to the workstations. Also this will help us control company intellectual property, and prevent viruses on the LAN network.